Provencal Blossoming Trees by Victor Ferreri
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Something
rare found
its way to
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This page was made for you. It tells the story of this painting, the artist who made it, the corner of France it comes from, and how to care for it for the decades ahead.

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Spring in the south of France,
caught at its most extravagant.

A tree stands in full white bloom, pressing forward against a background of dark evergreens and deep purple hills, with warm ochre earth at its feet. This is spring in the south of France at the exact moment it becomes almost too much: the moment the trees erupt into flower and the whole countryside seems to hold its breath.

The palette is unmistakably Provencal. The light here is not the soft grey of the north but something direct and almost structural, colors holding their intensity rather than dissolving into atmosphere. Ferreri's brushwork is loose and confident, building the flowers from individual marks that read as mass from a distance. Stand close and it is a flurry of separate strokes. Step back and it becomes a tree in bloom. A hint of pink blossom on the smaller tree to the right tells you the season exactly.

What makes it work is a set of contrasts that should clash and instead sing. White blossom against near-black branches. Warm ochre ground against cool purple hills. And the gold of the frame pulling all of it together. It is a painting that earns its color rather than performing it.

Look Closer: almond trees

These are almost certainly almond trees, the first trees to flower in Provence, often as early as February, long before the lavender the region is famous for. The almond blossom in Provence has a delicate hue ranging from pure white to pale pink. Look at the painting again: the main tree blooms white, and the smaller one beside it carries that faint pink. Two almond trees, greeting the spring a few days apart.

Almond blossom in Provence
Almond trees in bloom in Provence, ranging from pure white to pale pink. The first blossom of the year, and the subject Ferreri caught in this painting. Image: provenceweb.fr.

Victor Ferreri,
a painter who chased the light.

Victor Ferreri was born in 1915 in Tunisia, to Italian parents. At the time, Tunisia was a French protectorate, which it remained until 1956, and many Italian-Tunisian families made their way to France around that period. Ferreri was one of them. He carried with him the memory of a specific kind of light: the bright, direct Mediterranean sun of a North African childhood.

In the 1950s he discovered the landscapes of the Var, in the south of France, and something clicked into place. The light there reminded him of the sun of his childhood. He had found, in Provence, the same brightness he had grown up under on the other side of the Mediterranean. He would spend the rest of his life painting it: the olive trees, the markets, the hillsides, the coastal villages, and scenes exactly like this one. He worked in oil across his entire career and titled one of his paintings, simply, "Ma Provence." My Provence.

His paintings are post-Impressionist in spirit, built from confident, visible brushwork and a fearless sense of color. He was not painting Provence as a tourist sees it. He was painting it as someone who had crossed a sea to find it, and recognized it as home. That is the feeling in this canvas: not a pretty view, but a place someone loved.

The Var, the Provence
you didn't know you knew.

When most people picture Provence, they think of lavender fields, hilltop villages, and the glamour of Saint-Tropez. Fewer know the name of the place many of those postcard images actually come from: the Var. Stretching along the Mediterranean coast between Marseille and the French Riviera, and reaching inland to perched stone villages and the dramatic Verdon gorges, the Var is one of the most beautiful and least name-checked corners of the south of France. And Saint-Tropez, the one everyone does know, sits right inside it.

This is Ferreri's territory. He painted the Var's coastal towns, its markets, and its flowering countryside. It is turquoise coves and golden light, vineyards and olive groves, the Provence that feels iconic and secret at the same time. It is exactly the landscape flowering in this painting.

The Var also hides a remarkable secret. In the 1930s, one of its small fishing ports, Sanary-sur-Mer, became an unlikely refuge for the greatest writers and artists of Europe. When Hitler rose to power, hundreds of German and Austrian writers fled south and settled there, so many that it was nicknamed the capital of German literature in exile. Thomas Mann, Bertolt Brecht, and others gathered in its portside cafes. The English writer Aldous Huxley wrote his masterpiece Brave New World in a villa overlooking the water, in a single summer.

There is something fitting in that. This little stretch of coast has always pulled creative people toward its light, from exiled novelists to a painter born across the sea in Tunisia. The same brightness that filled Huxley's villa is the brightness in the blossom on your wall.

FRANCE Paris Marseille Riviera The Var Ferreri's Provence You

The Var sits on the Mediterranean coast between Marseille and the Riviera. Saint-Tropez is inside it. This is the Provence Ferreri painted.

The Var, Provence
The Var, on the Mediterranean coast of Provence between Marseille and the Riviera. Turquoise coves, vineyards, and perched villages. The Provence you didn't know you knew. Image: france.fr.
Sanary-sur-Mer, Provence
Sanary-sur-Mer, the little Var fishing port that became the capital of German literature in exile. Aldous Huxley wrote Brave New World here, overlooking the water.

While Ferreri painted,
the world was in bloom too.

This painting was made in the middle of the 20th century, in the two glorious decades after the Second World War when the south of France became the beating heart of glamour, art, and la belle vie. Cinema, jazz, fashion, and food were all being reinvented, and much of it was happening a short drive from Ferreri's easel. While the world was falling in love with the Riviera, he was quietly painting its almond trees.

1946
The first Cannes Film Festival opens
On the French Riviera, just along the coast from Ferreri's Var, the world's most glamorous film festival is born. Within a few years the red carpet at Cannes becomes the most photographed stretch of pavement on earth.
1949
George Orwell publishes 1984
Big Brother, the telescreen, doublethink. Written by a dying man on a remote Scottish island, it became the century's most famous warning about unchecked power. It has never been out of print since.
1951
Matisse completes the Chapelle du Rosaire in Vence
In the hills of Provence, an aging Henri Matisse finishes what he called his masterpiece: a small chapel he designed entirely himself, from the stained glass to the priests' robes. He was working in the same Provencal light Ferreri was chasing.
1953
Edmund Hillary and Tenzing Norgay summit Everest
The last great geographic frontier is crossed. The news reached London on the morning of Queen Elizabeth II's coronation. The world felt, briefly, like a place where anything was still possible.
1955
United States
Disneyland opens in California
Walt Disney opens his park in Anaheim. Opening day was chaos, counterfeit tickets and melting asphalt, but the happiest place on earth survived it and changed the idea of what a day out could be.
1956
The Var
Brigitte Bardot films in Saint-Tropez
And God Created Woman, filmed in Saint-Tropez, made Bardot an overnight icon and put Ferreri's own corner of France on the global map. The little Var fishing port became the most fashionable place on the Mediterranean. While the cameras rolled a short drive away, Ferreri kept painting its quieter hills and blossoms.
1959
United States
Miles Davis records Kind of Blue
In a single room over two sessions, with almost no rehearsal, Miles Davis and his band recorded what would become the best-selling jazz album of all time. Pure feeling, caught on tape.
1961
United States
Julia Child publishes Mastering the Art of French Cooking
An American who fell in love with food in France teaches her whole country how to make boeuf bourguignon. Suddenly, the French art of living well was something anyone could bring into their own kitchen.
1962
The Beatles release their first single
Love Me Do enters the world quietly. Within two years, nothing about music, fashion, or youth would ever be quiet again. The modern world was arriving.

Living with a
painting from Provence.

This painting is an oil on panel, which behaves a little differently from canvas and appreciates a stable environment. These are the basics of keeping it beautiful for the decades ahead.

Humidity, the most important factor
Panel responds to moisture in the air more than canvas does. Aim for 45 to 55% relative humidity and keep it as consistent as possible year-round. Avoid big swings. A room humidifier in very dry climates helps significantly.
Light
Keep it away from direct sunlight and UV sources. Natural light fades oil paint gradually and irreversibly. A wall not in direct sun is ideal. Avoid halogen spots pointed straight at the surface. Ironically, the light Ferreri loved is the one thing to keep off the painting.
Hanging
Keep it away from radiators, fireplaces, and air conditioning vents, and avoid exterior walls in cold climates. Temperature stability matters for panel. Two hanging points distribute the weight more evenly than one.
Cleaning
Do not clean the painted surface yourself. If dust gathers on the frame, a soft dry brush is fine. The paint itself should only ever be touched by a trained conservator. Even a soft cloth can drag decades-old grime into the paint.
If Something Happens
If a crack appears, the panel seems to move, or anything worries you, do not attempt a repair yourself. Contact a professional conservator. The American Institute for Conservation has a directory at culturalheritage.org/find-a-conservator.

I wanted to tell you
this in person.

Every painting that leaves Raw Brush goes to someone I will probably never meet. I film a short message for each one, so that at least once, you hear directly from the person who found it.

In this video I share what drew me to this painting, and a genuine thank you for trusting me with your walls.

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